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Press Release

Product Launch FOR IMMEDIATE RELEASE

Healing the Visitor-Local Divide: A Regenerative Program that Turns Tourism into Kamaʻāina Relief

KULA, HI – September 11, 2025 – Today, Maui-born and raised developer Sterling Ross announced the launch of the "Founding Partner" program for the Mahalo Rewards, a new digital marketing platform for local Maui businesses. The platform, which consists of a powerful web-based vendor portal and a member-facing mobile app, was created to help businesses connect with a massive, targeted audience of travelers at no cost.

The Mahalo Rewards provides a direct marketing channel to the members of Maui's largest online travel community, which receives over one million visits per month from visitors actively planning their itineraries. Mahalo Rewards allows local businesses to post their profiles and exclusive offers, driving high-intent customers directly to their doors at no cost. This initiative aims to support Maui's local economy by making it easier than ever for visitors to discover and support authentic local businesses.

"My goal was to use my skills as a developer and my position in the online travel community to build a tool that directly supports the businesses that are the heart of Maui," said Sterling Ross, Founder of Mahalo Rewards LLC. "By connecting them with this huge audience for free, we can help them attract new customers and thrive. This is about our community helping our community."

The platform has already seen significant early interest, with ten local businesses already signed up as Founding Partners. Mahalo Rewards is now extending this free, lifetime membership offer to its first 50 local business partners to build a robust and valuable network before the platform's official launch to the public.

Local businesses interested in claiming one of the 50 free lifetime spots can learn more at mahalorewards.club/vendors

About Mahalo Rewards:
Mahalo Rewards is a Maui-based platform and community dedicated to connecting visitors with the best local businesses the island has to offer. Through a curated selection of exclusive offers, the club helps travelers discover authentic experiences and save money, while providing a powerful, no-cost marketing tool for local businesses to thrive.

Media Contact:
Media Relations
Mahalo Rewards LLC
aloha@mahalorewards.club
mahalorewards.club/press